The Content Club
Stop saving content ideas. Start making them.
You know you need content.
You’ve probably got a Notes app full of ideas, 47 saved Reels you swear you’re going to recreate, and a camera roll that somehow contains everything except the content you actually need for your business.
The Content Club is where we finally get it done.
A small-group, hands-on content creation session for business owners who want to show up online consistently - without spending another month wondering what to post.
Bring your phone. Leave with a month of usable business content.
This isn’t another marketing workshop.
There’ll be no sitting through hours of slides while I tell you that video is important.
You already know that.
Instead, we’ll spend our time actually creating.
I’ll help you work out what to say, how to say it and how to capture it — then we’ll get the phones out and start filming.
You'll create content that feels natural to you, makes sense for your business and, most importantly, is actually useful once you leave.
No fancy equipment. No professional presenting skills. No perfectly curated Instagram persona required.
Just your phone, your business and a couple of hours dedicated to finally getting some bloody content made. 😉
What will we create?
Every Content Club is a little different because every business in the room is different.
But throughout the session, we'll work on a mix of:
Talking-head content
Build confidence speaking to camera and capture useful videos around your expertise, FAQs, opinions and advice.
Educational & expert content
Turn all that knowledge floating around in your head into content that demonstrates why you're good at what you do.
Service content
Create content that actually explains what you do, who you help and why someone might want to work with you.
B-roll
Capture versatile footage you can reuse across Reels, Stories and other content long after the session.
Brand imagery
Get fresh, natural images of you and your business so you're not reaching for the same three photos every week.
Content ideas & hooks
We'll make sure you don't just leave with content — you'll also have ideas for what to create next.
And yes, I’ll actually help you.
This isn't one of those “here's your worksheet, off you go” situations.
I'll be there throughout the session helping you:
✓ work out what to talk about
✓ turn ideas into something filmable
✓ improve your hooks
✓ get comfortable in front of the camera
✓ frame and film your content
✓ capture better B-roll
✓ explain your services without sounding salesy
✓ stop doing 37 takes because you said one word slightly weird 😂
You'll also work alongside other business owners to film, prompt and support each other.
Do it yourself. Not by yourself. Pretty much sums it up.
Who is The Content Club for?
The Content Club is designed primarily for service-based business owners and personal brands who manage some or all of their own marketing.
Think consultants, creatives, tradies, builders, real estate professionals, beauty businesses, coaches, photographers, designers, professional services and small business owners.
If your customers are buying you, your knowledge, your service or your expertise, there's a very good chance you'll fit right in.
You don't need thousands of followers.
You don't need fancy equipment.
And you definitely don't need to know how to dance on TikTok.
What you'll leave with
The goal isn't to create the most content.
It's to create content you'll actually use.
By the end of the session, you'll have a bank of fresh video and imagery on your phone, new ideas to work with and a clearer idea of how to turn what you know into content.
You'll also leave knowing how to create more of it yourself — because I'd much rather teach you how to keep going than have you completely dependent on me.
And hopefully you'll feel a whole lot less awkward pressing record next time. 💜
Upcoming Content Clubs
Newcastle
Friday 30 October 2026
11:00am–1:30pm
Oceane, Newcastle
29 Honeysuckle Dr, Newcastle
$79 per person | Maximum 12 people
Bella Vista
Friday 13 November 2026
11:00am–1:30pm
Bella Vista Hotel
Lexington Drive, Bella Vista NSW 2153
$79 per person | Maximum 12 people
What should I bring?
Keep it simple.
Bring your fully charged phone, charger or power bank, and anything relevant to your business that might be useful for creating content.
That might mean products, tools, a laptop, notebook, props or even a change of top if you'd like your content to look like it was captured across different days.
Before the event, you'll also receive a short prep form so I can learn a little more about your business and what you'd like to create.
That means we can spend less time figuring things out on the day and more time actually making stuff.
Ready to stop putting it off?
You don't need another folder of saved Reels.
You don't need another Canva template.
And you probably don't need another webinar telling you to “show up consistently.”
You need some time carved out, a little direction and someone there to say:
Yep. That's a content idea. Let's film it.
Bring your phone. Leave with a month of usable business content.
Can't make these dates?
The Content Club will be popping up in different locations. Join the list and I'll let you know when a new date or location is announced.