Hi, I’m Emily 👋

Multiple overlapping purple speech bubbles on a black background.

Marketer, creative thinker, small business owner - and the person behind You’re Welcome Co.

I've spent my career working across marketing, social media, content, digital strategy, campaigns, websites and events.

And after years of working with businesses of all shapes and sizes, I've learned something pretty simple:

Marketing doesn't need to be as complicated as we've made it.

You don't need to be on every platform.

You don't need to follow every trend.

And you definitely don't need a 47-page strategy document that nobody ever looks at again.

You need marketing that makes sense for your business, your customers and what you're actually trying to achieve.

That's what I'm here to help with.

Why You’re Welcome Co. exists

I kept seeing the same gap.

Small businesses were often being given two choices:

Figure all of your marketing out yourself.

Or...

Hand everything over to an agency.

But there's a whole lot of space in between.

Sometimes you want to learn how to do something yourself.

Sometimes you're perfectly capable of doing it — you just need a marketer to help with the thinking.

And sometimes you're busy running a business and would quite happily never open Canva again. 😂

You're Welcome Co. was built for all three.

Marketing help that meets you where you are.

LEARN

Show me how.

Practical marketing education, resources and experiences that help you feel more confident doing it yourself.

GET SUPPORT

Help me do it.

Strategy, planning, feedback and practical support when you want a marketer in your corner.

HAND IT OVER

Do it for me.

Done-for-you marketing support when you're ready to get some of it off your plate.

Start where you are. Get the help you need.

How I approach marketing

Good marketing starts with understanding the business.

Before I tell you to post more, start an email list, redesign your website or make another Reel, I want to know why.

What are you trying to achieve?

Who are you trying to reach?

What's already working?

What's getting in the way?

What do you actually have the time, budget and capacity to maintain?

Because the right marketing strategy isn't the one with the most things in it.

It's the one your business can actually use.

And yes, I’ll tell you what I really think.

If I think something is worth doing, I'll tell you.

If I think you're about to spend money on something your business doesn't need, I'll tell you that too.

If something can be simplified, we'll simplify it.

And if you can absolutely do something yourself instead of paying me to do it?

I'll tell you that as well.

I'm not interested in making marketing bigger than it needs to be.

I'm interested in helping you make better marketing decisions.

When I'm not talking about marketing...

I'm a mum of two, Gemini, tech nerd, dumpling enthusiast and owner of two cats who presumably believe they are senior members of the You're Welcome Co. management team.

I love creativity, good ideas, colourful things and finding a better way to do something that everyone else has decided “that's just how it's done.”

I'm also the kind of person who gets genuinely excited about a clever campaign, a ridiculously useful piece of technology or finally figuring out why something isn't working.

Basically: marketing brain rarely switches off.

And yes, purple is absolutely a personality trait. 💜

The serious bit

Experience matters. But so does understanding people.

I've worked across marketing, content, social media, digital strategy, campaigns and events, supporting businesses and organisations across different industries and stages of growth.

That experience means I can look beyond “What should we post on Instagram?” and think about how the different pieces of your marketing work together.

But I also believe good marketing starts with listening.

Your business isn't mine.

My job isn't to turn it into what I think it should be.

It's to understand what makes it good — and help more of the right people see it.