Content Strategy & Planning
Stop wondering what to post.
Creating content gets a whole lot easier when you actually know what you're trying to say, who you're saying it to and why you're saying it.
Content Strategy & Planning gives your business clear direction for your content — built around your audience, your goals and what you actually want your marketing to achieve.
No random posting. No staring at a blank Canva screen. No content calendar filled with ideas that could belong to literally any business.
Just a clear plan for content that makes sense for yours.
Good content starts before you create it.
It's easy to think the hardest part of content marketing is creating the Reel, designing the carousel or writing the caption.
Usually, it isn't.
The hardest part is knowing what's worth talking about in the first place.
A strong content strategy gives every piece of content a reason to exist — whether that's building awareness, demonstrating your expertise, starting conversations, generating enquiries or helping someone feel confident enough to choose your business.
Instead of asking:
“What should we post this week?”
You start asking:
“What does our audience need from us right now?”
And that's a much better place to create from.
What I can help you plan
Content Strategy
We'll establish what your content actually needs to achieve and create a strategy around your business goals, audience and platforms.
Campaign Planning
Launching something? Running an event? Promoting an offer? We'll build content around the bigger moment rather than throwing up one promotional post and hoping for the best.
Content Pillars
Clear themes and topics that give your content structure without making everything repetitive or predictable.
Platform Direction
You don't necessarily need to be everywhere. We'll look at where your audience is, how they use those platforms and where your effort is best spent.
Content Planning
Turn the strategy into practical ideas your business can actually create — from educational content and opinions to stories, promotions and behind-the-scenes content.
Content Review & Optimisation
Already creating plenty? I'll look at what's working, what's falling flat and where we can make your existing content work harder.
Your business already has content.
This is a really good section for your philosophy because so much of your content strategy work has been about extracting expertise from the business rather than manufacturing generic ideas.
You probably don't have an ideas problem.
Your team answers customer questions every day. You solve problems. You have opinions. You see mistakes customers make. You know things your customers don't. You make decisions behind the scenes that people would find genuinely interesting.
That's your content.
My job is to help you recognise those opportunities and turn what you already know into content people actually want to consume.
Because I'd much rather find 20 interesting things only your business could say than give you 100 generic post ideas anyone could Google.
Strategy without the 47-page document.
A content strategy is only useful if you actually use it.
So I'm not interested in handing you a beautiful strategy document that gets opened once, saved somewhere in Google Drive and never looked at again.
We'll create something practical enough to guide your marketing in the real world.
You'll understand what you're talking about, why you're talking about it and how those ideas connect back to your business goals.
Less content for content's sake. More content with a job to do.
This could be for you if...
“We never know what to post.”
“We're posting consistently, but there's no real strategy behind it.”
“We have loads of expertise but struggle to turn it into content.”
“Everything we post feels promotional.”
“Our content has started feeling repetitive.”
“We have someone internally who can create content — they just need direction.”
Choose the support you need
Strategy Session
Let's work out what your content actually needs to do.
A focused strategy session to unpack your audience, goals, platforms, messaging and content opportunities.
Perfect when you need direction rather than someone to create everything for you.
Content Strategy & Plan
Give me the thinking. I'll take it from here.
I'll develop the strategy and turn it into a practical content plan your business or internal team can implement.
This could include content pillars, key messages, platform direction, campaign opportunities and specific content ideas.
Ongoing Content Planning
Never start another month with a blank calendar.
Ongoing strategic planning for businesses that want to create their own content but need regular ideas, direction and structure behind it.
How it works
01. Tell me about your business
We'll look at what you do, who you're trying to reach, your current marketing and what you're hoping content will achieve.
03. Build the strategy
We'll turn those opportunities into clear content themes, messaging, platform direction and ideas.
02. Find the opportunities
I'll dig into your audience, expertise, offers, customer questions and existing content to uncover the things worth talking about.
04. Start creating
You'll walk away knowing what to create and why — whether your team implements it or I continue supporting you.
Content should support the business.
Not just feed the algorithm.
You don't need to post every day.
You don't need to jump on every trend.
And you definitely don't need to create more content simply because somebody on Instagram told you to.
You need the right content, for the right people, with a clear reason behind it.
That's what we'll build.